Media Release February 5, 2019
The New Quokka Selfie That’s Helping Fund Conservation
As part of its 20th Birthday celebrations, The Margaret River Chocolate Company has created a fun, new social media competition to raise funds and spread awareness for quokka conservation and research.
The competition named ‘My Chokka Selfie’ is based around the company’s chocolate quokka character ‘Chokka The Quokka’.
To enter the competition people post a fun, creative picture on Instagram or Facebook with their Chokka the Quokka or Chokka t-shirt and use of the hashtag #mychokkaselfie.
Each month a $500 chocolate gift voucher will be awarded to the selfie with the most impact.
In 2016 The Margaret River Chocolate Company launched a major partnership with The Rottnest Foundation and Rottnest Island Authority to fund ongoing quokka conservation and research.
Over a 12-month period, The Margaret River Chocolate Company designed a chocolate mould for the unique and endangered marsupial and then worked with the Rottnest Island Authority to look at how funds from the sale of chocolate quokkas could be used to ensure their long term future.
The #mychokkaselfie campaign has already been embraced by celebrities like world kite-surfing champion Guy Bridge, Australian singer-songwriter G Flip and Margaret River chef Aaron Carr, as well as key social media influencers like Perth Happenings, Out and About Perth and Hello Perth.
For more information, please contact Mia Benino on firstname.lastname@example.org